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Buying A Bull

If you are in the market for a bull on Bull Day.

  1. Sign-up for a buyer number: We need your name, address and phone number. You will be given a blank index card, aka Buyer Card, with every sale lot listed.

  2. Look through the sale bulls. Using the Buyer Card, place a check mark by every animal you might want to purchase. This does NOT COMMIT you to purchasing that animal. It does allow you to participate in the Cowboy Auction for each animal you indicate an interest in.
    Strategy suggestion: If you want to get a bull purchased on Bull Day, you should mark every lot you would be interested in buying. Therefore, if you don’t get the first lot you marked purchased, you still have multiple opportunities to buy subsequent lots. Remember, marking a lot does not commit you to buying, it only reserves you an opportunity to bid at the Cowboy Auction. You can always decline to bid on a lot you marked if you decide you don’t want it. This makes a no-risk, no-stress sale for you and for us!

  3. Turn-in your Buyer Card to registration desk by 12:45 p.m. to be qualified to participate in the Cowboy Auction.

  4. A Bull Board (displayed in the lunch area/heated garage) will list the buyer numbers interested in each bull.

  5. At 1 p.m., a Cowboy Auction will be held based on interest documented on the Bull Board.

  6. If multiple buyers are interested in the same bull, a Cowboy Auction will be held for that lot.

  7. If there is only one buyer interested in a lot, that buyer will be given the option to buy the bull at the base-price listed or decline purchasing that lot if they so choose.

  8. If there is no interest in a lot, we move on.

    We understand this format will be new to most people. We will review the procedure for bidding on bulls again on Bull Day so if you have questions, don’t hesitate to call ahead of time or ask at the event.


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